You will notice that the internet is full of free information. And within the millions of sites that provide this; your content can be lost in the multitude of options. Except you know how to write content for online purposes
Another way to make your content stand out is to ensure that it’s easy to find online. There are simple ways to do this. Simple ways that include successfully figuring out how to write your web content for online purposes. Here are some tips:
- Create high-quality content that people actually want to consume,
- Make it so enjoyable that people will want to share it on their social media platforms,
- Use writing techniques to help people find your article. (Yes, there’s a special technique for this.)
Every time you publish a piece of writing on your blog or website, it helps people to find you. It helps people learn about your business and services.
Therefore, it is imperative to ensure that the piece of content serves a purpose. Ensure that it gives the audience something insightful to think about.
If people find you through your content they enjoy reading, they are more likely to stay on your site. And oh, they’ll even sign up for newsletters using their email addresses.
This gives you access to communicate with them. You can tell them about your brand. This might be a service, a product, a piece of writing, or anything else.
But first, you have to learn how to write content for online purposes.
The biggest challenge currently faced by writers that are used to writing for print-based media is Search Engine Optimisation, otherwise known as SEO marketing.
Writing content for online purposes is not just about appealing to people. It is also about writing for search algorithms so that people can find your content.
So, how do you create content that ranks well on Google and other search engines? And how do you ensure that your optimized blog article interests people? If you haven’t read a content writing guide, you might not know where to start.
Here are some helpful tips and advice to get you on your way to converting print-based media writing to online-optimized content.
Start with a keyword
Keyword research is an important aspect of online writing. It helps the writer determine what keyphrases to emphasize on. It helps you determine what search volume you can get for each keyphrase.
If you choose the right keywords, your content can rank well. And you will likely get more organic traffic to your site or article.
Find out the most commonly searched keywords used to search whatever it is you are providing or promoting and use these words at the beginning of your posts, or within the first 50-100 words.
Don’t overdo it
Although keywords are extremely important, you need to apply caution. If you keyword stuff your blog articles, it can backfire.
You can negatively impact the readability of your content. You can even get penalized by search engine algorithms.
Readers can see this a mile off and it will cause them to click and then leave your site or blog very quickly. This will give you a higher bounce rate.
A high bounce rate means search engines will lower your rankings.
Hyperlink to your sources
If you reference any other site’s content, always make a hyperlink in the content back to that site. You would want the other site to link back to yours if they referenced your content, so it is just internet etiquette.
It can also help you to gain more backlinks back to your site. The sites you reference will see your effort. And the webmaster may thank you with a reciprocal link or quote.-
The more backlinks you have, the higher your SERP rankings.
Make the reader happy
This is the same as writing content for print as well as online., However, the difficulty is with online content.
You have to pay attention to the other aspects of SEO mentioned in this article. In as much as SEO and optimization are, the interest of the reader should never be neglected.
Sustaining the reader’s attention is the most important small business marketing tip every entrepreneur must consider.
- Tap into the reader’s emotions;
- use all the techniques you would with print writing.
To help stop you from focusing everything on SEO, ask yourself the following questions at the end of every piece of writing-
- What is good about this blog article?
- Does it provide the intended message?
- Have I approached this topic from a new and interesting angle?
Chop it up
Attention spans online are shorter than they are in a book club or tabloid read. Your paragraphs need to bear this in mind, so keep it short.
Five line paragraphs are good. Three line paragraphs are even better. You can even let single sentences fly solo in online content.
So don’t worry if an idea doesn’t seem complete before hitting that enter key!
Wrap Up On How To Write Content For Online Purposes.
Gone are the days when all a blogger had to do was just write from the heart. Today, it is important to consider how the algorithms will read your content.
All you have to do is to keep it short, do your keyword research, and make your articles interesting.
Have you written blog articles for the web? How did you go about optimizing it? What challenges did you face? Please share in the comments section.
Bio: Maise Hunns is a Journalism student, with a passion for travel, reading and writing. She is happiest when she is in her garden, living out of a backpack or has her head in a good book.